Your Most Important Marketing Tool
Employers and recruiters are bombarded with resumes every day. And, while the job market is opening up, it is more competitive than ever. Your success hinges on the quality of your resume. Most people’s resumes are poorly organized, badly formatted. That’s good news for you – because if your resume is well conceived, you could instantly become a frontrunner.
What You Need To Know About Crafting A Resume
1. Your resume is your personal marketing tool.
2. The purpose of a resume is to get you the interview.
3. Focus, focus, focus.
4. How you present your skills is the key.
5. A resume is the most critical component of the job search.
I urge all of you to review your resume with a sharp and objective eye. If you need help, I would be happy to talk to you about the process. Creating a powerful resume makes all the difference in the world. Feel free to call me with any questions you may have.
Tag Archives: recent college grads
|Many people blame their career problems on the economy or the job market, but so often the real obstacles come from within. Unrecognized internal barriers can become impediments to success as they keep us from moving forward and block us from getting what we want.
Only by discovering the real issues can we transform ourselves from feeling victimized and take control of our own job fate. This clarity is what leads to a strategy for success and career satisfaction.
Here Are Some of the Most Common Internal Barriers I Work With:
Messages We Get from Our Parents:
Your Self Image Doesn’t Measure Up to Your Talents:
Unrealistic Expectations and Unclear Priorities:
Fear of Risk or Change:
Self-knowledge is the key to overcoming your barriers. Once you see through these internal resistances, you are in a better position to move beyond them towards a more satisfying and rewarding career.
If you feel that you would like to identify and work through any of the internal barriers that are keeping you from getting what you want, I would be happy to assist you.
The job world is changing rapidly. Knowing how to develop your online presence and how to look for work online is becoming critically important. Social networks are becoming part of the criteria that hiring managers use to find or weed out applicants.
As I ramp up my own social networking platforms, I thought this would be a good time to discuss tips on Social Media that will be useful for your job search. We’ll focus specifically on two main players: LinkedIn, and Facebook.
• Think of your profile headline as your “2 minute written pitch”. It should describe in a sentence who you are, and what you are looking for.
• Join groups and search out contacts and companies that are in line with your career goals, and engage in conversation. Not only will you know first hand when they are hiring, they’ll also be aware of your knowledge in the field, due to these interactions.
• You can post a question or offer advice to a posting to get your intentions across. The more times you comment on a topic, the more activity shows up on your profile.
• Contact past colleagues, employers and classmates using the “ask for a recommendation” feature. Once they respond, their testimonials will appear on your profile.
• Give your profile a make-over by erasing game applications, and adjusting the features so that all your personal photos become private. Set the settings to block tagged images from appearing on your wall, and only leave posts relevant to your career focus, allowing thought-provoking business opinions to dominate your page.
• Create a Page for yourself, which will allow people to subscribe to your postings and begin following you without having to add you as a friend. Make sure this page contains your resume and only professional posts and information. Edit the privacy settings on your profile, to make it private. This way, only your Page will appear on Google and other search engines.
If you need help getting started with your job search, I can provide you with the tools and resources that will make you more confident and focused. Join my Facebook page to receive further job search tips.
“I’m going into it for the money”:
Sure, we all like making money – but a high salary can never substitute for authentic job satisfaction. Following the dollar rather than your passions can actually make you bitter, lower your productivity, pull you off track and rob you of the positive feelings and exuberance that comes from loving what you do.
Being an entrepreneur may lead to huge rewards – but it also may be the very opposite of freedom. Often it means never being able to stop thinking and worrying about your work, your company 24 hours a day, 7 days a week. It could also mean having to choose between family and work. If you’re not really passionate about what you’re doing, you won’t have the energy to sustain the motivation needed.
If you’ve chosen a career direction and the degree supports your getting there – that’s great. But if you’re thinking “I’ll get the degree first, and decide later,” then that degree could end up as a very expensive postponing technique. Before you pay thousands of dollars and time going to school, you better be sure you are focused on an appropriate, well thought out goal.
“I want a glamorous career in a fashionable industry”:
What a job or industry looks like from the outside is often the very opposite of what it’s like from the inside. Glamorous industries are often fraught with long hours, internal politics, detailed drudgework and shallow values. It’s important to collect first hand information and understand the industry issues. If you don’t do your research you could end up for a big shock, by finding out you’ve chosen a totally inappropriate career.
“I hate my boss, I hate the office politics…”:
Over-generalizing can lead to drastic moves. It’s so important to isolate the problem and differentiate the issues from the assumptions. Being unhappy may cause you to over emphasize the negative without being aware of the positive. Often I’ve seen people become totally happy by making a slight shift or finding another job in the same industry. Not every problem requires huge shifts.I’ve spent over 15 years helping people solve their career problems, identify the mistakes they’re making and implement effective career plans that lead to fulfillment and satisfaction.. Often it’s a matter of sweeping away mistaken perceptions about yourself or the workplace. I’d be happy to help you resolve your career issues and implement a plan. Nothing is more life-transforming than a career that makes you happy.
Don’t underestimate the power of a good resume
Your resume is your prospective employer’s first glimpse of you… and it may be their last. If your resume doesn’t sell you effectively in the first 10 seconds, it may go straight to the reject pile. The right resume can open doors, the wrong resume can sabotage your job search.
Your resume can’t be good… it has to be great!
Before you get the opportunity to compete for a job, your resume has to do it for you. No matter how impressive your career has been, and no matter how sparkling your credentials, if your resume is anything short of great you will not get to the interview.
You may be talented in your field… but that doesn’t mean you can write a good resume
People think they’re supposed to be able to write a resume. After all, it is about you. However, writing a resume is a very specific and exacting skill. You may excel in your career, but this does not prepare you for writing a resume. Most people need professional advice, feedback, and a review of their resume.
Is your resume working for you, or against you?
Here is a list of essentials that your resume should accomplish in order to sell you and get you to the interview:
- Position yourself properly for your job target and industry.
- Be sure to have a focused profile or summary statement.
- Choose the correct format appropriate to your work history – different formats work better for different people.
- Do not be overly wordy – use concise descriptions or bullets.
- Avoid statements or buzz words that sound like clichés.
- Use hard-working descriptive verbs – weak phrasing makes a weak resume.
- Use graphic elements to enhance your resume, without being distracting.
- Recent college grads should include relevant internships and volunteer work.
- Be smart about how you position your experience level – aiming too high or too low could eliminate you from the running.
- Review and update your resume periodically – don’t let it get outdated.
You may be right for the job… but is your resume?
As you know, this is one of the most competitive job markets we’ve seen in decades. Your resume is competing with scores, perhaps hundreds, of other resumes. It has to get you in the door and get you to the interview. I have seen many people’s futures turn around and thrive because they finally got their resume to work for them and lead them into satisfying, rewarding careers. But sadly, I’ve seen the opposite even more frequently.
If you would like professional guidance in creating a powerful, effective, winning resume please feel free to call me and set up an appointment. I would be happy to help you create the resume you need and deserve.
Tips for a Successful Job Search
Are you floundering or unable to get started on your job search? Have you gotten off track, or lost your motivation? Whether you’re looking for a new job, transitioning into a new field or looking for your first job… you need to stay clear and have a well thought-out strategy.
Here are 5 Practical Tips for Conducting an Effective Job Search:
1. Know Yourself:
You can’t conduct a job search until you’ve searched yourself. How do you envision your worklife? What are the environments in which you shine, the interests that excite you, your innate skills and talents? If you don’t have a clear sense of who you are then your prospective employer won’t either. Try to identify what you truly need and want. Once you can define yourself then your strategies will become clear and actionable.
2. Focus and Positioning:
We’re in a very niche marketplace today. You can’t be all things to all people. Positioning is crucial. If your target is wrong, everything everything else will be wrong. Knowing your target means knowing what industry, what function, and what job title you’re searching for within that industry. For example, “marketing” is not focused enough. Is it marketing manager, marketing communicaton, product marketing, integrated marketing? The more specific you are the more effective your search will be.
3. Resume Summary Statement:
Your summary statement is the most important part of your resume. It presents the key points about you and creates focus for your resume. What are the most important points you want to get across? The summary statement sets the theme for your target and objectives. If you’re having difficulty writing one then it might mean you’re having difficulty focusing.
4. Expand Your Job Search Channels:
While the Internet provides a world of information and multitude of job sites, we often underestimate the traditional sources of search venues: trade publications, industry associations, job boards, job fairs, alumni associations and, still the most important of all: networking. Additionally, commercial job sites like monster and hotjobs have become over-crowded and over-used. You can’t rely on them alone.
5. Diagnose Your Own Ailment:
What is stopping you from getting started? Is it lack of confidence about your skills; gaps in your background? Lacking focus? Afraid of rejection? You need to go directly to the problem that you’re having, so you can deal with it. By identifying your barriers, you’re in a better position to work through them.
A job search is a very difficult and demanding process. It’s important to stay motivated and the best way to stay motivated is to know that your job target truly fits your personality and your abilities. Having a clear vision and the right strategy will keep you on track and ultimately result in a more successful job search.
If you need guidance in any phase of your job search please feel free to call me. I will be happy to help with any aspect of your search from positioning, to strategizing, to networking to resumes.
Yes, we have Linkedin, Facebook, Twitter, blogging, and social networks in general, but Traditional Networking is still one of the most effective tools to finding a job. By traditional networking, I mean telephoning, personal email and face-to-face contacts.
Take an extra step in these challenging times, and go back to the basics of communication: It is real-life networking that will put you ahead. When everyone else is employing the same old techniques, the same old job sites, the same headhunters, answering the same ads – Traditional networking will give you your foot-up.
Here Are Some Networking Tips that will get you started:
Prepare a two Minute Positioning Statement- Prepare a quick synopsis of your background and experience and any relevant information that basically sums you up in a focused and compelling way so that when you meet someone, they immediately get “who you are” and why they can be of help to you in your job search.
Fine -Tune Your Resume – When you do meet someone, chances are the person will probably say, send me your resume. Review your resume with a critical eye and make sure that it’s focused. Add or subtract information that is relevant to your networking source.
Network Within Your Comfort Zone – Even if you are introverted there are situations that might be more comfortable for you – industry functions, special interest groups, alumni events, business meetings – these might be less intimidating because you have a common reason for being there.
Expand Your Contact List – fellow alumni, family members, neighbors, business colleagues, former clients, customers, former business contacts, bosses, vendors, etc. When you make your list, focus on the quality of the contacts, not the quantity
Build Relationships Before You Need Them – If you haven’t been in touch with someone for a while, it will be difficult to call them when you need them. Catch-up phone calls to know how they are, birthday and holiday cards, invitations to relevant events will allow you to feel more comfortable when asking for a favor.
Re-visit Recruiters – Summer is a slow time in the recruiting business. Be sure to contact them often, and don’t be reluctant to re-send your resume frequently. Keep yourself on their radar screen. Persistence is critical.
Do Not Be Afraid To Ask For Advice and Contacts ( i.e. do you know anyone in_____industry? can you refer me to them?) Most people are willing to help you if you ask the right questions and you’re focused. The more specific you are, the easier it will be for someone to help you.
…and don’t forget to always have business cards with you!
If you need help getting started in the networking process, I can provide you with the tools and resources that will make you more confident and focused.