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The Power of a Great Resume

Your Most Important Marketing Tool

Employers and recruiters are bombarded with resumes every day. And, while the job market is opening up, it is more competitive than ever. Your success hinges on the quality of your resume. Most people’s resumes are poorly organized, badly formatted. That’s good news for you – because if your resume is well conceived, you could instantly become a frontrunner.

What You Need To Know About Crafting A Resume

1. Your resume is your personal marketing tool.
You are the product, the prospective employer is the buyer. Your resume is your marketing piece. Content, theme and formatting need to be impeccable. Employers average 20 seconds looking at a resume. Your message has to jump off the page.

2. The purpose of a resume is to get you the interview.
Your resume speaks for you when you’re not there. It must successfully answer the employer’s most burning question: “How can this applicant solve my problems?” If it works, you get the interview. And, if it’s well thought out, it will prepare you for a successful interview.

3. Focus, focus, focus.
Your resume needs to demonstrate that you know yourself, your strengths, and what you want. You must identify specific job targets and industries. This is the result of a thorough self assessment process. If you have multiple resumes, it could indicate that you are not clearly focused.

4. How you present your skills is the key.
People have difficulty writing a resume because they’re not clear enough on what they have to offer. Your past accomplishments and qualifications form the backbone of your resume. You need to articulate your strengths with clarity. Words need to be powerful. How you present your assets can make or break your resume.

5. A resume is the most critical component of the job search.
You may be excellent at your job, at the top of your field. But that doesn’t mean you know how to write a resume. If it isn’t done effectively, you may never realize your goals. Whether you are sending it to employers, recruiters, posting it on the Internet, or using it as a networking tool – your resume is the most valuable credential you have.

I urge all of you to review your resume with a sharp and objective eye. If you need help, I would be happy to talk to you about the process. Creating a powerful resume makes all the difference in the world. Feel free to call me with any questions you may have.

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